Holy mavericks

evangelical innovators and the spiritual marketplace

By Lee, Shayne & Sinitiere, Phillip

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ISBN
978-0-81475-235-7
Publisher
New York : New York University Press, c2009.


REVIEWS

Library Journal

Reviewed on March 1, 2009

Jesus Christ advised his followers in John 17 "to be in, but not of" the world. Yet some of today's Christians are icons of popular culture and lead churches with the savvy and skill of corporate titans. Twenty-first-century pastors and evangelists are akin to CEOs or master marketers who create brands such as Kleenex and Coke. Sociologist Lee and historian Sini...Log In or Sign Up to Read More

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